Tag Archive for Anne Tjønndal

Offentlig folkehelse­arbeid og idretts- og helseideologien: Folkehelsekoordinatorers erfaringer av samarbeid med frivillige idrettslag

by Anne Tjønndal

Vol. 11 2020, pages 43–67
Published June 8, 2020


Public health work and the sport-health ideology: The experiences of public health coordinators on collaborating with volunteer sport organizations

The idea that sport participation is a necessary part of a healthy lifestyle (the sport-health ideology) is one of the most socially pervasive ideas in modern western societies. The sport-health ideology presupposes that there is a linear correlation between sport and health, and that this correlation always is positive. This idea has proven to be persistent in European sport and welfare policies. The following study explores how the sport-health ideology is expressed in the narratives of public health workers in Norway as they discuss collaborative efforts with voluntary sport clubs. The material is derived from 24 interviews with employees in the public health sector at a municipality level in Norway. The analysis demonstrates how collaborations with volunteer sport clubs are perceived as a resource in public health work, particularly when the target groups are children and youth. Furthermore, the material illustrates how the informants talk of sport as something homogenous and health promoting, with  potential to contribute to reduced social inequality in health. These narratives show how the connection between sport participation and health is taken for granted, and how the sport-health ideology shapes the perception of volunteer sport clubs as potential public health agents.

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About the Author

ANNE TJØNNDAL is an Associate Professor at the Faculty of Social Sciences at Nord University, Bodø – Norway. Her research interests includes studies of social innovation, technology and digitalization, gender and social inclusion in sport. Her work is published in a number of high-quality international journals, including Sociology of Sport Journal, International Review for the Sociology of Sport and European Journal for Sport and Society, among others. Tjønndal is a member of The Young Academy of Norway (AYF).

Fra presentasjon til prestasjon? Sportifisering av skateboard i Norge

by Anne Tjønndal, Arve Hjelseth & Verena Lenneis

Vol. 10 2019, pages 89–116
Published May 20, 2019


From self-expression to competition?
The sportification of Norwegian skateboarding

Skateboarding has gained increasing popularity in Norway and Northern Europe. With increasing popularity, the traditions and identities traditionally associated with skateboarding are challenged. In this article, we utilize Guttmann’s seven characteristics of modern sport to discuss the ongoing sportification process of skateboarding. Empirically, the article builds on the inclusion of skateboarding in the Olympic program for the Tokyo 2020 Summer Games, and explores how this event has caused increased bureaucratization of skateboarding in Norway. Methodologically, the paper is based on a qualitative content analysis of 25 texts, strategically chosen to examine the development of skateboarding in Norway since the 1970s. The analysis demonstrates how skateboarding has gone from being an alternative youth culture, to becoming an illegal activity (1978-1989), to being subjected to large commercialized events such as the X-Games and the Olympics. Furthermore, we illustrate how the inclusion of skateboarding in the Olympics has brought substantial changes for Norwegian skateboarding, including new organizational models through the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF), and the establishment of Norway’s first national skateboarding team. Lastly, the article points to how the sportification of skateboarding creates a divide between skateboarders, between those who accept the sportification processes and those who reject it.

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About the Authors

ANNE TJØNNDAL (PhD sociology) is an Associate Professor at the Faculty of Social Science, Nord university, campus Bodø. Tjønndal teaches qualitative and quantitative research methods at a bachelor, masters and PhD level. Her research interests are broadly categorized in two topics: (1) sport, gender and social inclusion/exclusion, and (2) innovation, technology and alternative futures of sport.

ARVE HJELSETH is an Associate Professor in the sociology of sport at the Norwegian University of Science and Technology (NTNU) in Trondheim. He gained his doctorate from the University of Bergen in 2006 on a thesis about the commercialization of Norwegian football. Research interests include sport specatators and sport fans as well as various aspects of sportization processes and the impact of economic logics in the field of sport.

VERENA LENNEIS is a sport sociologist and works as an Assistant Professor at Aalborg University, Denmark. Her research interests include gender and sports, ethnic minorities’ sports participation, and lifestyle sports. She has played the lifestyle sport of footbag freestyle for many years.

Idrett, innovasjon og sosial inkludering: Fremveksten av Mixed Martial Arts i Norge

by Anne Tjønndal

Vol. 9 2018, pages 1–24
Published January 23, 2018


Sport, Innovation and Social Inclusion: The Emergence of Mixed Martial Arts in Norway

Using social innovation as a theoretical framework, this article investigates who participates in Norwegian Mixed Martial Arts (MMA) clubs; if the emergence of MMA contributes to increased social inclusion in Norwegian sport; and finally, if and how the emergence of MMA can be interpreted as social innovation. These topics are investigated through a quantitative analysis of Norwegian MMA practitioners. Members of the Norwegian Mixed Martial Arts Federation (NMMAF) were recruited for an electronic survey and 369 respondents were included in the analyses. Descriptive analyses along with a linear regression analyses were performed. The results indicate that men between 20–30 years of age dominates as participants in Norwegian MMA clubs. Additionally, the results indicate that women with higher education participate more frequently compared to women with limited education, while the relationship is reversed for men. The article concludes that while the emergence of Mixed Martial Arts in Norway can be described as an innovation process, it is unclear to what degree it can be interpreted as social innovation. The results indicate that the participation patterns in Norwegian MMA clubs reflect existing tendencies in other Norwegian sports, and the MMA does not appear to contribute to increased social inclusion in Norwegian sport today.

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About the Author

ANNE TJØNNDAL is a PhD Research Fellow at the Faculty of Social Science, Nord university, Bodø in Norway. Her PhD dissertation is about innovation for social inclusion in sport.