Tag Archive for Susanna Hedenborg

Stable Cultures in Cyberspace: A study about equestrians’ use of social media as knowledge platforms

by Lovisa Broms, Marte Bentzen, Aage Radmann & Susanna Hedenborg


Vol. 12 2021, pages 33–58
Published April 6, 2021

Abstract

New media habits in the era of digitalization challenge previous understandings of who and what receives media coverage. Research shows that practitioners in self-organized lifestyle sports consistently use social media to attain and exchange information and knowledge about their sport. Is this also the case in organized sport? The Internet has become a great resource for horse-enthusiasts and the online horse world can be described as an extension of the physical horse world. Equestrian sport is particularly interesting to analyze due to the fact that there is an animal involved. Still, there is little knowledge of how horse enthusiasts use social media in relation to their interest in equestrian sports. The aim of this article is therefore to chart and analyze how equestrians use social media, how they communicate horse-related content on social media, and how social media can be seen as a source for knowledge exchange. Our investigation focuses on how equestrians use social media to acquire information about horses, and how this usage can be explained in connection to age and experience. A mixed methods design is used and data is collected from 28 focus group interviews with equestrians in Sweden and Norway and a survey with 1,628 respondents. Our study indicates that practitioners of self-organized sports are not unique in using social network sites (SNS) to exchange and attain knowledge about their sport; equestrians in general are shown to be frequent users of SNS such as Facebook and Instagram. Although our results show a few significant differences in SNS use in relation to age; the riders in the different age groups have surprisingly similar views of their SNS use in relation to attaining information about the horse. ‘Stable cultures’ and the organized structure of equestrian sports appear to create boundaries determining where a ‘good equestrian’ should seek information about horse-keeping. However, the organized structure and traditional nature of this sport do not stop equestrians from turning to SNS.


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About the Authors

LOVISA BROMS is a PhD candidate at the Department of Sport Sciences, Malmö University. Broms has an academic background in Sport Management and has extensive experience as project manager within national and international sport. Her thesis will focus on social media, culture, and sport with specific focus on equestrian sports, skateboard and basketball. With her contribution “Negotiating Authenticity: A study of young equestrians and social media”, she was a finalist and 3rd  prize winner of the ECSS Young Investigators Award at the annual conference in 2020.

MARTE BENTZEN is an Associate Professor at the Norwegian School of Sport Sciences, lecturing in Sport and Health Psychology and Adapted Physical Activity. Common features in Bentzen’s research have been how contextual characteristics influence individuals in terms of experienced demands and motivational support. Within the contexts of sport, work, rehabilitation and school, she finds it of importance to enhance research-based evidence in how to support individuals so they will both have the energy and desire to continue to be in the context, seek challenges, and experience meaningfulness.

SUSANNA HEDENBORG is a Professor of Sports Science and an Associate Professor in Social and Economic History. Hedenborg has her academic background in economic history, but has examined sport from historical and contemporary perspectives. Particular focus has been placed on changes in children’ and youth sports as well as sports from a gender perspective. In Hedenborg’s research, equestrian sports have received special attention. Hedenborg is the president of the Swedish Research Council for Sport Science and the Swedish Antidoping Foundation.

AAGE RADMANN is an Associate Professor at the Norwegian School of Sport Sciences. He is a sport sociologist focusing on media, youth culture, gender and violence in sports. Radmann is currently working on research projects related to Swedish and European supporter culture; women and football; sport tourism; PE and digitalization; stable cultures; Covid-19’s impact on sports; sport and poverty in Romania; and how social media affects the sports landscape.

Student-athletes’ beliefs about athletic ability: A longitudinal and mixed method gender study

by Joakim Ingrell, Marie Larneby, Urban Johnson
& Susanna Hedenborg


Vol. 10 2019, pages 117–138
Published June 10, 2019

Abstract

The overall aim of this paper is to study and discuss student-athletes’ beliefs about athletic ability. Specifically, the aim is to analyze and problematize athletic ability longitudinally and with a gender perspective as it is perceived, discussed, and valued by student-athletes. A three-year and six-wave study was conducted on 78 student-athletes (30 females and 48 males; Mage at T1 = 12.7, SD = 0.44) attending a compulsory school with a sport profile. Additionally, semi-structured interviews were conducted with 27 of the student-athletes (16 female and 11 male) during their second and third school year. Based on a parallel mixed-data analysis with cross-talks and meta-inferences, the two main results of this study are as follows: (1) entity beliefs increase and incremental beliefs decrease during the three-year period, and (2) gender add a further understanding of the student-athletes’ beliefs about athletic ability. 

The findings are discussed in terms of their implications for the potential influence of the socialization processes on beliefs of athletic ability, and suggestions for future research are provided.


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About the Authors

JOAKIM INGRELL is currently a PhD student at the department of sport sciences, at Malmö University, Sweden. His main research interests are: motivation, motivational climate, youth sport and competitive sport.

MARIE LARNEBY is currently a PhD student at the department of sport sciences, at Malmö University, Sweden. Larneby’s main research interests are youth sport and physical activity in school and during leisure time. Her ongoing PhD-project has a gender theoretical perspective.

URBAN JOHNSON is a Professor of psychology and sport at the center of research on welfare, health and sport, at Halmstad University, Sweden. He has foremost focused on studying psychosocial risk factors during rehabilitation of long-term injured competitive athletes. Significant keywords in his research are: intervention, prevention, psychosocial risk factors, rehabilitation, coaches and competitive sport.

SUSANNA HEDENBORG is a professor in Sport Science, Malmö University. Hedenborg has an academic background in social and economic history. In her sport research she has focused on childhood and youth studies, gender, and equestrian sports. She is the author of numerous articles and text books in sport science. Hedenborg is affiliated to the Norwegian School of Sport Sciences and president of the Swedish Research Council for Sport Science.

Marketing the Perfect Ride: A Study of the Marketing of Horse Tourism on the Internet

by Aage RadmannSusanna Hedenborg


Vol. 10 2019, pages 1–27
Published February 25, 2019

Abstract

The aim of this article is to chart and analyze Internet marketing of sport and leisure tourism, with a special focus on horse-riding tourism. The article will spotlight marketing directed to the physically active tourist, that is, tourists travelling to destinations to participate in a physical activity (i.e. not spectators). Previous research has demonstrated that increased interest in sport tourism has rendered effective marketing essential for travel companies. Yet, despite growing interest in sport tourism in general and horse tourism in particular, studies of the marketing of horse tourism are scarce. The source material for the present article consists of the websites of three different horse travel agencies. The analysis is based on both quantitative and qualitative data. Firstly, we mapped out all trips offered (offers N=559) in relation to continents, countries, and types. Secondly, we performed a content analysis of pictures (pictures N=110) and texts promoting trips to Spain (offers N=9). Our findings indicate that the travel agencies focus their marketing on Southern Europe, and particularly Spain. Trail rides are the most frequently recurring trips offered. The marketing builds on story-telling related to trust; (implied) common experiences of organizer and tourist in relation to horses and horsemanship; and natural and cultural landscapes. In contrast to the representation of women in other sport contexts, women in horse tourism are portrayed as active participants in a challenging athletic activity. The representation is, however, complex. Firstly, true horsemanship is represented as masculine. Secondly, the representation of women as strong and active in the marketing of horse tourism may be interpreted as part of the ‘girl power’ discourse connected to neoliberal constructions of the female body. Thirdly, horses are also clearly important in the marketing. Although this observation may seem redundant, it nonetheless highlights the importance of animals as workers in sport tourism.


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About the Authors

AAGE RADMANN is an Associate Professor and Head of Department of Physical Education and Outdoor Studies at the Norwegian School of Sport Sciences. His research area is within the sociology of sport with special interest in sport media, sport and gender, sport and violence, and sport tourism. His articles have appeared in a range of scholarly journals and he has written two books about football culture and hooliganism for an audience outside academia. He has contributed to two Swedish national reports focusing on sport and violence. Since 2015, Radmann is engaged in a research project on Female Fans funded by Swedish Research Council for Sport Sciences. In 2018 he received funding with Susanna Hedenborg for the research project Stable Cultures in Cyberspace.

SUSANNA HEDENBORG is a professor in Sport Science, Malmö University. Hedenborg has an academic background in social and economic history. In her sport research she has focused on childhood and youth studies, gender, and equestrian sports. She is the author of numerous articles and text books in sport science. Hedenborg is affiliated to the Norwegian School of Sport Sciences and president of the Swedish Research Council for Sport Science.

Écuyères and “doing gender”: Presenting Femininity in a Male Domain – Female Circus Riders 1800–1920

by Susanna Hedenborg & Gertrud Pfister


Vol. 3 2012, pages 25–47
Published March 28, 2012

hedenborg-pfisterAbstract

The purpose of this article is to analyse gender relations in equestrianism from the beginning of the 19th to the first decades of the 20th century. Focus will be on the female horse riding circus artists, the écuyères. The fact that women were circus riders at this time is interesting as in many parts of the world and in many epochs, horses have played a significant role in the lives of men. Traditionally men used horses in agriculture, forestry, the transport sector and in the army and a real man was a horseman. Widespread practices and, in particular, the symbolic correlation between masculinity and horsemanship conveys the impression that women had nothing to do with horses. This is true for many situations. The circus arena, however, seems to have been an exception as women could perform there. At the heart of the performances was not only equestrianism, but also the notion of gender. It is even likely that ”doing gender” was an indispensable part of the show, as the allure of the écuyères depended on the embodiment and presentation of seemingly incompatible features: beauty, grace and femininity as well as mastery of an art that was a traditionally male domain.


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About the Authors

SUSANNA HEDENBORG is professor of sport studies at Malmö University, Sweden. Her research focuses on sport history as well as on issues of gender and age. Currently she is working with the history of equestrian sports – gender, age and nationality. She is the author of several books and articles in peer reviewed journals.

GERTRUD PFISTER s professor of sport sociology at the University of Copenhagen, Denmark. Her current research focuses on sport history as well as on issues of gender, leadership, transnationalism, aging and media coverage in the context of physical activities and sport. She the author of more than 100 articles in peer reviewed journals and the author or editor of several books, e.g. Understanding American Sport (Routledge 2009), and Muslim Women and Sport (with Tansin Benn, Routledge 2011).